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Philanthropy - Crusade Against Breast Cancer

Crusade Against Breast Cancer

The Avon Breast Cancer Crusade, which launched in 1992, has placed Avon and the Avon Foundation for Women at the forefront of the fight against breast cancer. Our six million Avon independent Sales Representatives around the world not only raise funds for breast cancer programs, but also provide a global army of educators, offering information and raising awareness around the world.

The Avon Breast Cancer Crusade awards funding to beneficiaries ranging from leading cancer centers to community-based grassroots breast health programs to support breast cancer research and access to care. Avon Breast Cancer Crusade funding has helped build a network of programs globally that cover the full spectrum of breast cancer access to care and research. We also fund promising research into the causes of breast cancer and ways to prevent the disease and fund access to screening and treatment, with a special focus on helping the medically underserved, including the disadvantaged, elderly, minorities and those without adequate insurance.

Since 2002, Avon Philippines has raised funds through its Kiss Goodbye to Breast Cancer campaign. Beneficiaries include the Avon Philippine General Hospital (PGH) Breast Cancer Center as well as selected provincial hospitals in key cities nationwide. The annual Avon Walk Event was institutionalized in the country beginning in 2005, and a total of 262,000 men, women, and children have walked with us since. A total of Php 17 million ($400,000) has been raised through cause-related product sales, donations, and the Walk & Run events.