WE BELIEVE IN THE BEAUTY OF DOING GOOD

WE STAND AGAINST ANIMAL TESTING

We believe animal testing for cosmetics is unnecessary. We never test products or ingredients on animals or ask our suppliers to do so. We’ve been advocating for alternatives to animal testing for cosmetics for over thirty years and are proudly cruelty free, as approved by Cruelty Free international’s Leaping Bunny Programme.  

Here are just some of the steps we’re taking to help protect our furry friends…

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A global stand against animal testing

As the first global cosmetics company to end animal testing of its products in its operating countries, we’ve been working for acceptance on non-animal methods for  three decades.

Our goal is to deliver products that not only meet but  exceed your expectations, without compromising our  commitment to animal welfare, safety standards or regulatory requirements.

Cruelty Free International (CFI)

Testing beauty products on animals is ugly, and we won’t do it.  We’re proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our beauty products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org

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“We are delighted to have such an iconic, global brand as Avon as part of our Leaping Bunny family, after demonstrating their commitment to ending animal testing for cosmetics over many years. Avon celebrates innovation, honesty and inclusion and Cruelty Free International is excited to continue our partnership embracing those shared values to help end animal testing.”

Michelle Thew, CEO, Cruelty Free International

Any questions?

Please get in touch (media@avon.com). For queries relating to US, Canada and Puerto Rico please visit avon.com.

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